For those who don’t know, Tour de Fat is the community event for 10 lucky cities across America. Between May and October of each year, New Belgium Brewing Company hosts a one-day celebration of fun, family, and funky bikes. New Belgium is a craft beer brewery based in Fort Collins, Colorado—that is just a hop, skip, and an hour’s drive from Golden, Colorado, home of one of the oldest beer manufacturers in the country by the name of Coors—or to you westerners…Curz.
Cheeky little New Belgium Brewing Company sprang to life in 1991 determined to introduce the American palate to quality beer and to build a company focused on environmental sustainability, commitment to the local community, and honest employment opportunities. Their signature brew, Fat Tire Amber Ale, keeps company with nine other tasty concoctions, and provides the underpinning for the Tour de Fat celebration. The company is 100% employee owned and those owners know how to make a profit and throw a party!
The event launches with a parade loop through downtown Boise; fashion (or not) show and costume contest; games of skill (and no skill); a car-for-bike trade; a dance contest; and of course live music, food trucks, and BEER! Proceeds from the sale of beer go to three local biking organizations:
- Southwest Idaho Mountain Biking Association
- Treasure Valley Cycling Alliance
- Boise Bike Project (which restores old, discarded bikes and gives them those less fortunate who can’t afford to buy a bike.)As Mayor Bieter said in his brief kickoff statement, “What do we love? Boise, Bikes, and Beer!” Hell-yah!
After the parade, thirsty adults storm the gates to the beer.